Suzhal

Suzhal is an earth-friendly community and social enterprise that connects and inspires a way of conscious, earth-friendly celebrations and lifestyle.
When Suzhal came to us, they had a wireframe of what they wanted, and we built an entire brand out of it. We came on board to create the whole brand from their ethos. We gave them a distinctive brand name, ”Suzhal”. The name "Suzhal", meaning "cycle" in Tamil, reflects the brand’s belief in circular living and the principles of a circular economy, reinforcing its dedication to sustainable practices.
The identity is anchored by a logo that draws inspiration from fingerprints, which seamlessly transform into wave-like patterns, symbolising movement, flow, and the individuality of each handmade product.
Vaan built the Brand Identity, Brand Voice, Signage Systems, Packaging, Social Media Marketing, and Print and Media.