Bao Bao

Bao Bao is a QSR delivering a bold twist to global street food, serving up soft, pillowy buns packed with flavour. Originating in South India, they’ve grown to 36+ outlets across India and abroad.
Vaan collaborated with Bao Bao to shape their entire brand from scratch. As a branding studio, we kicked things off with complete brand identity System, from logo design to designing their packaging and art direction.
When we started with the visual identity, we wanted to bring that soft, playful, fluffy nature of the bao into every visual, and that’s how we created a brand logo that reflects the squishy, playful essence. We extended this tone across all touchpoints through strong visuals, cohesive photography, and a bold, expressive system.
From strategy to execution, our team helped position Bao Bao as a brand that’s both fun and memorable.