Inside

Inside is a Chennai-based full-fledged creative production house specialising in advertising, self-production, and post-production, operating through three divisions: Inside Studios, Inside Creative Production, and Inside Films.
When they came to us, they already had the craft. What they needed was a brand identity that matched that level of transformation. Vaan helped Inside with the rebranding process, starting with brand positioning, followed by logo design, brand identity design, and business collateral.
The logo design was reimagined to represent the transformation process they go through every day, “raw to gold”. Inspired by metamorphism, the logo speaks to the evolution of ideas, while its fluid shape reflects Phi, a symbol of balance and creative harmony.
Through our logo design services and online branding services, we built a flexible identity that works across all their sub-brands while still feeling connected