Klear Spend

‘KLEAR SPEND’ is a money-saving and investing portal targeted at ‘Gen-Z’ and young generation. It’s main mission is to encourage and provide the ‘young generation’ a platform to save, spend and invest money.

The project dealt with designing a strong logo and visuals, including typography, colour palette and a mascot-centric identity. The identity of the product was designed to have a youthful appeal, across all applications. Branding visuals, posters, UI visualisation, and merchandise design were all designed to establish a sense of commonality, leaving behind a brand that is unique, original and vibrant.