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Pizza Elleven
Services
BRANDING l PACKAGING l PRINT AND MEDIA
Pizza Elleven is an 11-inch Detroit-style QSR known for its signature rectangular pizzas.
The brand speaks to both younger and mature audiences, with playfulness at its core, not novelty. It centres on enjoying the experience and embracing the distinct Detroit-style character. Vaan built the brand from the ground up, beginning with naming and strategy, and shaping the visual identity, tone, and communication system into a cohesive whole. Packaging, signage, menus, and brand assets were developed as one integrated framework. The result is a brand that feels confident, recognisable, and consistent at every touchpoint.
