Pizza Elleven

Pizza elleven is a pizza brand serving up bold pizzas with a flavour-first attitude and a seriously playful vibe. But there’s more to the story, this is not a normal round pizza, it’s an 11-inch Detroit-style pizza, which is rectangular. Known for its modern take on comfort food, the brand brings a fresh, cheeky energy to every slice, standing out with confidence and creativity.
Our team helped Pizza Elleven build a full-fledged identity that matched their spirit. As a branding studio, we delivered a complete brand identity design system, starting from brand strategy to logo and packaging to menu cards and campaign visuals.
As the pizzas are rectangular, our team tried making a cute little rectangular box for the packaging of the slices. The packaging includes design doodles on it showing the playful and sarcastic side of it. The visual identity overall has doodles and a playful nature. Punchy taglines, expressive color palettes, and bold type choices made the identity instantly recognisable and deeply craveable.